What is WAFÚÚ?

Japan, delivered.

WAFÚÚ.COM is your direct line to Japan — a curated catalog, multi-language support, and worldwide shipping from our Tokyo headquarters.

Our story

WAFÚÚ.COM is operated by Qrestia Inc, a Japanese company established in 2016. We run a portfolio of e-commerce sites dedicated to one mission: bringing the best of Japan to the world.

We offer a carefully curated selection of the finest Japanese products to customers globally — and we're continuously refining the experience, with more upgrades on the way.

"We have always aimed to build a bridge between Japan and the world."
— Hidemasa Fukada, Founder & CEO

QRESTIA Tokyo headquarters — Shibuya office entrance — QRESTIA Tokyo HQ — Shibuya

Why WAFÚÚ

Curated by experts

Our meticulous product selection is driven by comprehensive market research, advanced AI, and deep insights into Japanese trends.

Built for the world

Multi-language support, global shipping, and a diverse product lineup tailored to resonate with international customers.

Based in Tokyo

Headquartered in the fashionable and innovative district of Shibuya — at the heart of Japanese trends and culture.

Explore what Japan offers

From everyday essentials to cult favorites — a curated glimpse of the categories our customers love.

From digital marketing to cross-border commerce

Before pivoting to its current e-commerce model, WAFÚÚ.COM specialized in digital marketing. That deep expertise and rich experience have seamlessly transitioned into our current cross-border venture.

Leveraging extensive experience in multi-language support and a combination of global online and offline purchasing data, we make Japanese products more accessible worldwide — with a diverse and appealing lineup tailored for every customer base.

Minimalist Japanese tea setting — matcha, wagashi, bamboo whisk on warm washi paper

Japan's charm, delivered to your fingertips.

Headquartered in Shibuya, Tokyo, we've earned a global reputation for excellence — reflected in satisfied customers from every corner of the world. We warmly invite you to experience Japan's unique charm and exquisite craftsmanship.

A glimpse of QRESTIA

About QRESTIA Inc

QRESTIA Inc is a global company creating world-wide business by combining advanced IT technology and sophisticated web marketing insight. We develop business from an international perspective — treating the world as one enormous market, not many.

Inspired by Quest, Crest, Quality, and Frontier, we pursue standards of Quality that lead the team to the crest of the industry — and we wish our team members and clients to Quest their thoughts and enjoy their lives.

Learn more about our company →