WAFUU.COM, a cross-border e-commerce site delivering Japanese products to the world, has introduced its official character: Mochi.

Mochi is here to share the fun of discovering Japan — gently, warmly, and in a way that's easy to love. From now on, you'll find Mochi across our site, our social channels, our campaigns, and even tucked inside your packages.

Who is Mochi?

A soft, rounded silhouette. A gentle expression. A few small details that make Mochi easy to remember. We designed Mochi to feel just as natural to first-time visitors as to longtime fans of Japanese culture.

Our hope is simple: that Mochi becomes someone you want to see again, save, and share.

Mochi's official site is open

The concept is simple: "A tiny happiness from Japan."

Mochi's official site features a full profile, design details, a gallery, and a debut video — available in 21 languages, so fans everywhere can get to know Mochi's world.

▶ Visit Mochi's site: https://mochi.wafuu.com/

A note from our founder

"Mochi is our way of bringing WAFUU.COM's belief — to share the joy of Japan more freely, more closely — to life. Mochi isn't just here to sell products. We want Mochi to make the experience of discovering WAFUU.COM a little happier, a little gentler, and to grow into a character loved by people around the world."
— Hidemasa Fukada, CEO, QRESTIA Inc.

We hope you'll enjoy getting to know Mochi 🍡