Launched in October 2022, our direct-to-consumer cross-border e-commerce site “WAFÚÚ.COM” has reached its second anniversary with a combined total of over 300,000 members and followers. We owe this milestone to the unwavering support of our customers and partner companies, and we extend our heartfelt gratitude to each and every one of you.
Going forward, we will continue to introduce more countries and languages, strengthen our delivery options, and expand our product line-up to share the charm of Japan with an even greater number of people.

300,000 Connections

Centred around our own website and bolstered by our social media channels, LINE, and online shopping malls, we have built connections with over 300,000 members and followers. We would like to express our deepest appreciation to everyone who has supported us thus far.

Gratitude to Our Supporters

Our customer base at “WAFÚÚ.COM” is incredibly diverse, including foreign nationals who love Japan, expatriates, those running Japanese restaurants abroad, local dealers, and more. We have always placed great importance on every possible mode of communication—online chat, telephone, email, and social media—striving to meet each customer’s specific needs and requests. We will continue to provide swift and courteous support, heed user feedback, and further enhance our services.

Future Prospects

A Continued Challenge for the Future: Sharing Japan’s Appeal Worldwide
Building on the connections we have established, “WAFÚÚ.COM” remains committed to delivering Japan’s appeal to customers across the globe. Our new initiatives include:

• Strengthening Multilingual Support: Creating an environment accessible to more people.
• Expanding Delivery Countries & Shipping Options: Adding new destinations and offering faster, lower-cost delivery choices.
• Broadening Our Product Range: Further extending our catalogue to showcase the diverse appeal of Japan.
• Enhancing Content: Preparing new content services to share more of Japan’s allure.
• Fostering Corporate Partnerships: Deepening collaboration with domestic and international partners to expand our business domains and create new value.

Comment from Hidemasa Fukada, Representative Director and President of Kuresutia Inc.

“Although our team is small, we have harnessed efficiency and our expertise in global marketing to achieve hundreds of percent growth in 2024. Moving forward, by combining IT, marketing, and AI, we aim to generate new value and continue to make bold forays into the global market.

Through ‘WAFÚÚ.COM’, we remain dedicated to enabling customers worldwide to experience Japan’s attractions more fully and more widely. We will continue to evolve and take on new challenges, and we sincerely appreciate your ongoing support.”