明治 ほほえみ 800g x8個 粉ミルク 8缶セット商品

Meiji Hohoemi is an infant formula that continues to evolve
using breast milk as its model, with the sound growth of infants as its goal.

Each and every component in this powdered formula is made similar to breast milk, as we aim for babies fed on formula to experience the same development as those who are breast fed.
A distinctive Meiji product created over years of experience.

We’ve thoroughly researched breast milk, the ideal nutrition for infants.

To make each and every component in our powdered formula as close to breast milk as possible, we've analyzed the breast milk of over 4,000 mothers and researched the development of over 200,000 babies.

Growth study of more than 200,000 infants over more than 40 years

Since 1972, we’ve directly asked the mothers of over 200,000 babies for the weight, height, and frequency of illness of their babies in 12 studies conducted over the span of 40 years. With its roots in “listening” to babies, Meiji powdered formula aims to achieve the same growth as breastfed babies.

To get similar development results between breastfed babies and babies fed on Meiji powdered formula.

*The Growth Study has confirmed that the individual amounts of proteins, fats, etc. as well as the total nutritional composition of Meiji Hohoemi is sufficient.

Study on breast milk provided by over 4,000 mothers across Japan

In 1979 and from 1998 to 1999, we had over 4,000 mothers across Japan provide us with breast milk, from which we gleaned valuable information, starting with the basics, such as protein and calorie concentration. Using this precious information learned from breast milk, we were able to make Meiji Hohoemi even closer to the real thing.